THE AVERAGE MINDSET IS HOLDING YOU BACK FROM BEING AMAZING
Part of my role as a public relations professional is creating strategies to influence people’s behaviour. This could be getting them to change their opinion, to take action or to stop doing something.
Over the course of my career I’ve learnt many useful psychology models which have helped me to understand people and how they think.
These theories and scientific research can tell us how our minds are programmed to act. They can be useful in explaining why sometimes you can’t get the results you want no matter how hard you work.
Some say that if we notice and question the decisions our brains are making subconsciously we can be more successful.
CHALLENGE THE NEED TO FIT IN
This is social proof. It’s a psychological phenomenon. It could be holding us back.
No-one aspires to mediocrity. But if you follow the masses you could be destined for an average outcome.
If you want to be special, respected and admired then you have to do something different. You have to make a conscious decision and choose to make your life what you want it to be.
TO MAKE A DIFFERENCE YOU CAN’T BE THE SAME
For every trend or something that’s been invented someone had to be first. They had to take a risk and put their ideas out there.
The crowd probably thought these people, innovators, were weird. But you should admire anyone’s determination to try to do something different.
STOP OBSESSING OVER LIKES
Social media is pushing you to seek validation from others by posting content they might like. Fulfilling this instinctive need to fit in is not helpful.
It really means that you’re living your life for other people, and not in a way that will achieve anything good for anyone.
BREAK THE AVERAGE MINDSET
I believe we all have a responsibility to wake up and face reality. The internet is broadening horizons and creating new opportunities like never before.
To be successful in the digital world you need to think ahead of the crowd, adapt and let go of earlier stereotypes about how you’re supposed to live and work. You need to stop acting instinctively and fight against your subconscious.
THERE NEEDS TO BE A NEW NORMAL
Technology is making it harder for you to follow the traditional life path of older generations. It’s changing everyday life and making careers obsolete.
You need to understand what’s happening to the world around you and where you fit in. Plan for your future. Not someone else’s.
Learn more about the average mindset:
This post was inspired in particular by two books I’ve found inspirational – ‘The Tipping Point’ by Malcolm Gladwell and ‘Influence: the psychology of persuasion’ by Robert Cialdini. Both of these cover how society influences our behaviour and the decisions we make.
I’d love to hear how you feel – drop me a message in the comments or on Twitter (@amywardlaw), particularly if you too have been feeling held back by a need to follow the crowded, accepted path.